From the Department of Agricultural Economics (Cole Ehmke, Joan Fulton and Jayson Lusk) comes this document and worksheets that will help you understand the 4 P’s of Marketing. 

The four P’s—product, price, place, and promotion—should work together in your marketing mix. Often, decisions on one element will influence the choices available in others.   Selecting an effective mix for your market will take time and effort, but these will pay off as you satisfy customers and create a profitable business.  The worksheets that follow will help you construct your marketing plans.