Catherine Ruddell

Regional Ambassador, Fort St. John

Motivated by a desire to combine her artistic background, business experience, and family heritage, Catherine Ruddell launched Creatively Sustained in Fort St. John in 2020. She offers online and in-person leadership training for organizations, equipping them with the tools to support meaningful relationships within their teams, communities and families.

As a proud member of the Métis Nation of British Columbia, Region 7, Catherine deeply values Indigenous reconciliation. Through her workshops, she fosters inclusivity, creativity, and personal growth within a decolonial framework called “Cultivating Safe Spaces.” Catherine provides groups and individuals with tools to build understanding, trust, and belonging across diverse perspectives, emphasizing reconciliation and addressing the effects of colonization on Indigenous peoples in Canada.

Catherine’s training aligns with the Truth and Reconciliation Commission’s Call to Action #92, which urges Canadian corporations to adopt the United Nations Declaration on Indigenous Rights, emphasizing consultation, equitable opportunities, and education for staff on Indigenous history and rights. 

As Catherine was launching Creatively Sustained, she began looking for resources to learn new business skills and connect with other entrepreneurs. She discovered WeBC and participated in various WeBC programs including a Peer Mentoring Group and initiatives like Taking the Stage® Leadership Communication Program. Inspired by the network she found within WeBC’s community, Catherine has now stepped into a new role as Regional Ambassador.

As the first WeBC ambassador in Fort St. John, Catherine aims to support local businesses and bridge the gap between WeBC’s resources and the entrepreneurial community. With her deep understanding of the challenges and triumphs of entrepreneurship, her ultimate goal is to foster connection, support, and empowerment among the diverse women-owned businesses in her region.

Catherine’s journey exemplifies resilience, adaptability, and a dedication to making a positive impact in her community and beyond.