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Focused Marketing: How to Build a Strategy

November 22, 2022 @ 10:00 am - 11:30 am

Session info, panelists headshots and a woman holding a clipboard and typing on a laptop

This is the second session in a 3-part series Maximum Marketing, Minimum Effort: Build a Strategy Specific to Your Business. Click here to register to the series and save $10!

When a business owner is asked about their marketing strategy, many think about their website, social media or advertising.  All those things are a part of marketing, but they are not strategy. They are tactics.

Tactics are only as effective as the strategy behind them— the WHY of marketing.

In this session, Cathy Burrell, WeBC Client Services Coordinator will walk you through the seven steps of creating a marketing strategy. You’ll learn how to concentrate on your best potential customers and deliver a clear, consistent and appealing message that improves your “batting average” and reduces wasted time, energy and money.

This workshop will help you understand:

  • WHY you need a clear understanding of who your best customer is
  • WHAT message and tools will work best for YOU and your ideal customers
  • HOW you will reach your ideal customers using marketing tools
  • WHAT actions you will take to achieve your marketing goals

Includes the downloadable Focused Marketing workbook ($15 value).

November 22 | 10am to 11:30am PDT | Webinar

Open to everyone and free for WeBC Loan Clients!

A recording will be available for 30 days after the live session.

The Facilitator

Cathy Burrell, WeBC Facilitator

Cathy Burrell is an entrepreneur with over 20 years of experience owning and operating a variety of businesses. She has a Master of Education degree from the University of Calgary, specializing in adult, community and higher education. She has taught digital literacy and communication education for adults and has worked as a consultant for business owners to give them insight into their digital customer base.

Cathy believes COVID highlighted importance of clear communication, both online and offline. She currently works in Client Services for WeBC helping clients develop their social, listening and critical thinking skills. In her experience, knowing when to talk and when to listen is key to empathy and understanding, and she works with clients to find that balance in their business.


Register Here>>>


November 22, 2022
10:00 am - 11:30 am
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