How do you make your sales material relevant for each of your target buyers?

Discover the importance of aligning your message with what retailers want to know, rather than solely focusing on your agenda. Uncover the importance of diverse communication tools such as an impactful pitch kit, detailed product information sheets, point of sale materials, digital presentations and tradeshows to effectively engage your audience in this competitive retail landscape. This session will empower food processors to enhance their sales materials for optimal engagement and success.

In this presentation on Sales Materials for the Retail Industry attendees will gain the following strategic insights.

Key Takeaways:

• Your target audience (buyer / category buyer / foodservice buyer / other)
• What do they want to know (versus what you want to tell them)
• Different tools for communicating in Retail

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