The Importance of Traffic Studies, Customer Data & Cost Planning

Opening a retail store? Relocating your current space? Choosing the right location is one of the most critical and costly decisions you’ll make. This guide was designed to help you approach that decision with clarity and confidence.

Using a combination of traffic studies, customer profiling, and cost planning, this step-by-step resource will help you evaluate potential storefronts strategically, not just based on gut feeling.

What You’ll Learn

This comprehensive guide helps you:

• Understand how to use traffic data to estimate foot traffic and project sales
• Align your location with your ideal customer profile and shopping behaviour
• Evaluate lease terms, operating costs, and affordability
• Score and compare multiple locations based on your goals
• Build a realistic cash flow projection before committing to a space

Why This Guide?

There’s more to a successful retail location than foot traffic alone. This guide brings together the tools, insights, and structure you need to choose a space that fits your brand, serves your customers, and supports long-term growth.

Download the guide now.