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Starting Your Business

How to Use a Traffic Study to Select a Retail Site

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A retail consultant was asked, “What are the three factors most likely to ensure retailing success?” The reply was, “(1) Location, (2) location, and (3) location.” This aid is aimed at just one aspect of how to determine the proper site, namely, research into the traffic in that area–both vehicular and pedestrian–that will bring business into your store.