In many retail and wholesale operations, the single largest asset is inventory. Control of this investment is vital. It will eliminate a number of the problems associated with capital shortages and will also provide capital to permit expansion of operations for increased sales and profit.
The marketing success of your business depends upon your ability to provide your customer with the right goods at the right place at the right time. The right goods are those that your customer desires; the right place is in your inventory, and the right time is immediately. Failure to have the right goods in the right place at the right time can often lead to lost sales and profits and, even worse, to lost customers.