Marketing & Market Research

Effective Marketing & Sales Guide


From Small Business BC

If you’re in business, you’re in sales! That’s why it pays to ensure your marketing plan covers all the bases. Start with Small Business BC’s Effective Marketing and Sales Guide.

This comprehensive resource will give you an understanding of the four P’s of Marketing:

  • Product
  • Price
  • Place
  • Promotion

It will explain the outside factors you need to consider, what tools are at your disposal, and which markets to target as you create your marketing and sales strategy.

Whether you need to research your target market, define your brand, develop a sales forecast, close sales or develop your customer service, download this guide and get started.