Close to 1,000 women entrepreneurs from across Canada were asked to reflect on their experiences during the COVID-19 pandemic from April 1, 2020, to March 31, 2021. The responses focus on five key themes. And while important in the context of the COVID-19 pandemic, these themes will continue to resonate in the post-COVID economy:

• Optimism
• Pivoting, Adaptability & Resilience
• Gender Specific Entrepreneurial Support
• Financial Support
• Digitization

From Women’s Enterprise Organizations of Canada (WEOC)