Navigating the Road to Success: How to Support Women Entrepreneurs


Close to 1,000 women entrepreneurs from across Canada were asked to reflect on their experiences during the COVID-19 pandemic from April 1, 2020, to March 31, 2021. The responses focus on five key themes. And while important in the context of the COVID-19 pandemic, these themes will continue to resonate in the post-COVID economy:

  • Optimism
  • Pivoting, Adaptability & Resilience
  • Gender Specific Entrepreneurial Support
  • Financial Support
  • Digitization

From Women’s Enterprise Organizations of Canada (WEOC)