Marketing & Market Research

Pricing For Small Retailers


This aid is a checklist for the owner-manager of a small retail business.

These 52 questions probe the considerations–from markup to pricing strategy to adjustments–that lead to correct pricing decisions. You can use this checklist to establish prices in your new store, or you can use it to periodically review your established pricing policy. 

This checklist should be especially useful to a new retailer who is making pricing decisions for the first time.  However, established retailers, including successful ones, can also benefit from this aid.