Would you rather sit around and hope customers will find you, or be confident that you have a steady stream of qualified leads coming in?

In today’s digital world, creating the right content and attracting the right leads are essential for growing your business. That’s why WeBC is excited to partner with Samantha Vlasceanu to offer a practical and empowering workshop series: “Digital Marketing Tips & Tactics: Turn Leads into Sales.”

This series is specifically designed for busy business owners who may not be professional marketers but still want to harness the power of strategic content and lead generation. We understand that as an entrepreneur, your time is valuable. That’s why our workshops provide simple, actionable strategies that you can implement even as you juggle other tasks. You’ll walk away with tools that help you attract leads and increase sales—without needing to spend countless hours on marketing.

We’ll focus on three key areas:

• Developing Irresistible Lead Magnets – Learn how to design offers that draw in potential customers, helping you grow your email list and build relationships quickly.
• Crafting Engaging Email Sequences – Discover how to nurture your leads with email marketing that converts, making the most out of each interaction with minimal effort.
• Creating Captivating Content in Batches – Master the art of planning and creating content that keeps your audience engaged and your business top of mind all year long, even with a busy schedule.

You’ll learn how to create content that not only grabs attention but also nurtures relationships and guides potential customers through each stage of the buyer’s journey.

Series schedule

All sessions are on Thursdays, from 10am to 11:30am PT.

• May 8 | Creating ‘WOW’ Lead Magnets
• May 15 | Email Sequences: Turning Interest into Engagement
• May 22 | Let’s Build 365 Days of Content – Right Now!

Join us in a supportive and interactive environment where you can unlock the secrets to effective marketing and content creation!

A recording will be available for 30 days after each of the live sessions.

Open to everyone.

Series cost: $80; free for WeBC Loan clients and Vancity Women Entrepreneur Program clients

Session Descriptions

Session 1 | Creating ‘WOW’ Lead Magnets

A lead magnet is a marketing tool used to attract potential customers by offering something of value in exchange for their contact information, such as their email address. It’s designed to “magnetically” draw in leads who may be interested in your products or services, and it could be anything from a free ebook, checklist, or webinar to a discount or trial offer.

In this dynamic and interactive session, you’ll engage with other business owners in breakout activities and learn how to craft lead magnets that truly “wow” your audience. You’ll identify your audience’s key pain points and brainstorm ideas for lead magnets that address these issues effectively.

Key Takeaways:

• Understand the importance of creating compelling lead magnets.
• Identify your audience’s key pain points and brainstorm effective lead magnet ideas.
• Learn how to build a successful landing page that converts visitors into leads.

Session 2 | Email Sequences: Turning Interest into Engagement

Now that you’ve captured your audience’s emails in exchange for your lead magnet, what’s next? Crafting an effective email sequence is crucial for nurturing leads and preparing them for the next stage of your funnel.

In this insightful session, you’ll discover how to create email sequences that keep your audience engaged and eager for more. You’ll have the opportunity to share ideas with peers and learn from real-life examples of successful email campaigns. This session will provide a safe and supportive space to explore the art of email marketing.

Key Takeaways:

• Understand the importance of nurturing leads through email sequences.
• Discover strategies to craft engaging email content that keeps your audience interested.
• Outline and write the structure of a 5-7 email sequence to guide your leads through your funnel.

Session 3 | Let’s Build 365 Days of Content – Right Now!

Creating a consistent and engaging content strategy is essential for keeping your audience hooked and your brand top-of-mind. Embark on a content crafting journey that will equip you with a year’s worth of captivating posts, designed to keep your feed fresh.

In this hands-on session, you’ll work alongside other business owners to brainstorm and develop a comprehensive content plan tailored to your business needs. You’ll explore various content types and themes, ensuring your strategy is diverse and engaging. By the end of the session, you’ll have a detailed content calendar ready to implement.

Key Takeaways:

• Understand the importance of a consistent content strategy for audience engagement.
• Explore different content types and themes to keep your feed fresh.
• Develop a comprehensive content calendar for the next 365 days.