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Reconciliation and Resilience: A Conversation with Indigenous Women Entrepreneurs

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Sept 25 | 10-11:00 am PT

Join us to celebrate and learn from Indigenous BC women entrepreneurs!

In honour of the National Day for Truth and Reconciliation on September 30, we’re hosting four inspiring women leaders who will share their stories of community, innovation, and resilience:

  • Jessie Williams is a citizen of the Sḵwx̱wú7mesh Úxwumixw (Squamish Nation) and the Dean of Indigenous Initiatives at Vancouver Community College. She received an Emerging Leader Achievement Award from her Nation in 2023.
  • Alissa Assu is a member of the Wet’suwet’en First Nation and belongs to the Laksamshu (Fireweed and Owl) Clan and Nisga’a. She is the Owner of RavenSong Soap & Candle, Bear Essential Oils and West Coast Wildflowers. She is a supportive partner for the National Indigenous Renal Transplant Research Project: BRIDGE and has contributed to organizations such as the BC Association of Aboriginal Friendship Centres, the Urban Native Youth Association, and Gathering our Voices.
  • Sharon Bond is a member of the Nooaitch First Nation and she is the visionary Founder of Kekuli Cafe, a unique establishment that celebrates Indigenous cuisine and culture. In addition to her entrepreneurial endeavors, Sharon plays a significant role in various organizations. She serves as Vice Chair for Indigenous Tourism BC, a Director for the Westbank First Nation Economic Development Commission and  her involvement with the Nicola Valley Institute of Technology board of Education. She was honored with the the title of Business Woman of the Year in 2020 by National Aboriginal Capital Corporation Associations (NACCA).
  • Patrice Mousseau is an Anishinaabe member of the Fort William First Nation and the Founder of Satya Organic Skin Care. She was named Indigenous Exporter of the Year in 2023, and has previously won the Indigenous Entrepreneur Award from Startup Canada.

We’re delighted to host this conversation to foster a spirit of reconciliation and encourage everyone to elevate Indigenous entrepreneurs through community, collaborations, procurement and beyond!

Wednesday, September 25 | 10am to 11am PT | Free Virtual WeCafé

Free and open to everyone

Facilitator: Jessie Williams, Dean of Indigenous Initiatives, Vancouver Community College

Panelists:

  • Alissa Assu, Owner, RavenSong Soap & Candle, Bear Essential Oils and West Coast Wildflowers, Campbell River
  • Sharon Bond, Founder, Kekuli Café, West Kelowna
  • Patrice Mousseau, Founder, Satya Organic Skincare, Vancouver

Meet the Facilitator

Jessie Williams

Jessie is a citizen of the Sḵwx̱wú7mesh Úxwumixw (Squamish Nation). Leaning on wisdom gained from her lived experience, educational attainment, professional practice, and elder teachings, Jessie has developed a passion for relationship building and empowering Indigenous presence, voice, and capacity.

Jessie’s career has been focused on education, reconciliation, partnership development, strategic planning, program and service development, policy development, business development, innovation, facilitation, inclusivity, engagement, leadership, and diverse aspects of nation-building across industries and sectors. Currently as the Dean of Indigenous Initiatives at Vancouver Community College, along with over a decade of experience advancing educational administration, strongly informs her human and impact centered approach to this work.

Having experience working in both Indigenous and non-Indigenous organizations and contexts, in full-time and contract roles, Jessie understands this is an important part of walking in two worlds, bridging communities, and wisdom gaining.

As an experienced Board of Director, Jessie brings a holistic lens to governance boards and strategic committees/working groups such as executive recruitment, governance and nominating & HR, post-secondary planning, reconciliation, equity diversity and inclusion, and academic review to name a few. Some examples include being a Director on the provincial First Nations Education Steering Committee & Chair of the Post-Secondary subcommittee; Board of Governor for Capilano University.

Jessie also has a passion for uplifting Indigenous representation and gender equality in leadership places, spaces, decision making tables, and executive level positions.”

Meet the Panelists

Alissa Assu

Alissa Assu is a mother to Ember and Charlie. She embodies patience and compassion, balancing her roles as a supportive partner for the National Indigenous Renal Transplant Research Project: BRIDGE, and as an entrepreneur. Together with her partner Cody Assu, she runs three Indigenous companies: Bear Essential Oils, RavenSong Soap & Candle, and West Coast Wildflowers.

Alissa spent much of her career working as a frontline worker across various Indigenous community sectors. She contributed to organizations such as the BC Association of Aboriginal Friendship Centres, the Urban Native Youth Association, and Gathering our Voices. These Indigenous-led social service organizations promote, develop, and deliver accessible programs and services to support Indigenous peoples living in urban areas and away from home. With over 15 years of frontline experience, Alissa has built leadership skills, compassion, and a deep understanding of vulnerability. Transitioning from frontline roles to leadership positions, she has worked to demystify negative Indigenous perceptions and integrate Indigenous values and conversations at the highest levels of business. 

This journey has been an integral part of her mission and story, leading up to co-founding a fourth business – Empower Women Canada – with three incredible allies.

Sharon Bond-Hogg

Sharon Bond-Hogg, a proud member of the Nooaitch First Nation, was born and raised in Merritt, British Columbia. Living in the Okanagan since 1989 and making the community of Westbank her home. Alongside her husband, Darren Hogg, she is the visionary force behind Kekuli Café, a groundbreaking Indigenous fast-casual food and coffee franchise that is becoming a beacon for communities across Canada. Sharon’s twenty-year journey is marked by a rich tapestry of accomplishments and a steadfast commitment to Indigenous entrepreneurship.

Graduating with an Executive MBA from the Beedie School of Business at Simon Fraser University in 2023, Sharon is the owner and CEO of Kekuli Café Properties Inc. Her passion for creating spaces that celebrate Indigenous culture and cuisine is reflected in Kekuli Café’s mission: providing communities with a place to gather, celebrate, and savour Indigenous foods, particularly the beloved Bannock, accompanied by their delicious Spirit Bear coffee.

Under Sharon and Darren’s leadership, Kekuli Café has become Canada’s first Indigenous fast-casual food franchise. The duo expanded the franchise to Merritt, British Columbia, and Kamloops, BC, with a new business model introduced at Okanagan College in 2022.

Sharon and her dedicated Kekuli Krue have received numerous accolades, including the 2009 ANTCO Indigenous Woman in Business of the Year, the 2010 BC Achievement Indigenous Business of the Year, and the 2020 National Aboriginal Capital Corporation Businesswoman of the Year.

Sharon’s diverse passions include recipe creation, baking, and cooking, as well as sponsoring her baseball team, the Bannock Slappers. As a respected figure in the restaurant industry, she enthusiastically shares her knowledge in business strategy, mentorships, social media, customer service, and business start-up and development. Sharon Bond is a successful entrepreneur and a dedicated advocate for woman and youth in business.

Beyond entrepreneurship, Sharon is deeply involved in promoting Indigenous tourism and economic development, serving on the Indigenous Tourism BC Board of Directors and WFN Economic Development Commission Board. She also contributes her expertise to the NVIT Board of Education for her community Nooaitch Indian Band, Kelowna Women in Business Board, and has mentored many young entrepreneurs through the Futurepreneur Canada mentorship program.

Patrice Mousseau

Patrice Mousseau is the Founder and CEO of Satya Organic, and a member of Fort William First Nation. Patrice’s daughter, Esme, was diagnosed with eczema at 8 months old and prescribed a topical steroid. Desperate to find a steroid-free solution for her child, Patrice, a former broadcast journalist, utilized her research skills and dug into traditional medicine, medical research, and academic studies to find something to help her little girl. Patrice then gathered the best organic ingredients possible, bought a $15 crockpot off of Facebook, and started experimenting—and eventually, success! Satya Organic was born—a botanically based balm that would clear Esme’s eczema up in just two days.

Today, Satya’s product line has expanded and is sold in thousands of stores, including in Hong Kong, the USA, and across Canada. Satya is also the first Indigenous brand on the shelf at Shoppers Drug Mart and is sold in over 1100 of their stores across the country.

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