Starting Your Business

Addressing and Creating a Product Need


So you’ve got a great new technology that is the best thing since e-mail, and you need now is the financing to commercialize it.  That’s great, but have you considered the most important question on the mind of all investors: 

“Will anyone buy it?”

To avoid these downfalls, ask yourself three questions:

  1. Is there a pain (i.e. need) that exists?
  2. If not, can you create the pain or make people aware of it?
  3. If yes, will the market see enough value in the product to buy it?

In this resource, we’ll look at each of these questions more closely.