Marketing & Market Research

Don’t be Afraid – Pick up the Phone!


Professional marketers tell us that if you have no work at all, and you really want to develop a firm, there is no question that cold calls will work. A specialist in cold calls told me he makes l5 cold calls per day. He reaches seven people, and from them he makes one appointment. For every five people he sees, he makes one sale. This results in 50 sales per year, just from making cold calls.  Action brings results.