Do you know exactly who you’re selling to? Understanding your target market is a critical first step in growing your business. This hands-on guide from WeBC walks you through how to define your market and build a clear, detailed customer profile — so you can market smarter and connect with the right people.
What You’ll Learn
Whether you’re launching a new product or refining your messaging, this guide will help you:
- Identify and segment your target market
- Understand your ideal customer’s needs, behaviours, and buying habits
- Use research and real data to shape your strategy
- Build a complete customer profile using our easy-to-follow worksheet
Why It Matters
When you know who your ideal customer is, you can:
- Focus your time and marketing dollars more effectively
- Create messaging that resonates
- Build loyalty and drive growth
This guide will walk you through the process step by step. Download it now and start building a customer profile that works.
Would you like to make better marketing decisions that maximize your time and budget?
Check out our free On-Demand SMART course, “Strategic Marketing: Build a Marketing Plan for Your Business.” It includes interactive exercises to help you identify and understand the target market for your business! Learn more >>>