Marketing & Market Research

What is Market Research & What Can it Do For You


Market Research is an important factor in ensuring a business succeeds. In our society, change is rapid and continuous.  The successful businessperson knows who her potential customers are, and strives to find out everything she can about them. 

Market Research is an ongoing process but there are three particularly crucial times when it should be conducted. This document outlines market research steps and how it can help your business.