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Demystifying Grants for Small Businesses

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SKU: @6327

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Sept 10 | 10-11:00 am PT

When it comes to funding your business, everyone wants a grant. It’s free money, right?!
Grants come in many forms – from tax credits to incentives and project funding. Yet, finding the right ones for your business can be confusing, and the application process can be time consuming.

WeBC has partnered with Pocketed to give an overview of the grant landscape and help you understand where to invest your time to access ‘free’ money.

Join us on September 10 for this free, interactive session to ask your questions and learn:

  • How to navigate the funding landscape and leverage opportunities for your business projects.
  • The distinction between fundable and non-fundable activities.
  • How to determine your company’s eligibility for funding and identify the most suitable program opportunities.

Join us to learn about common myths in the funding landscape and see if grants could be a suitable piece of your own funding puzzle!

Free and open to everyone

Tuesday, September 10 | 10am to 11am PT | Free Virtual WeCafé

Facilitator: Cathy Burrell, WeBC Client Service Coordinator

Panelist: Brianna Blaney, CEO & Co-Founder of Pocketed

Meet the Facilitator

Cathy Burrell, WeBC Client Service Coordinator

Cathy Burrell is an entrepreneur with over 20 years of experience owning and operating a variety of businesses. She has a Master of Education degree from the University of Calgary, specializing in adult, community and higher education. She has taught digital literacy and communication education to adults and has worked as a consultant for business owners to give them insight into their digital customer base.

Cathy believes COVID highlighted the importance of clear communication, both online and offline. She currently works as a Client Services Advisor for WeBC helping clients develop their social, listening and critical thinking skills. In her experience, knowing when to talk and when to listen is key to empathy and understanding, and she works with clients to find that balance in their business.

Meet the Panelists

Brianna Blaney, CEO & Co-Founder of Pocketed


Money is a leading barrier to innovation and entrepreneurship, especially for women and equity-deserving groups. As an experienced founder, Brianna has lived this pain. She co-founded Pocketed to level the playing field, helping Canadian businesses easily access over $5.9B annually in grants, tax credits, and incentives. Since 2021, more than 14,000 companies have used Pocketed to access over $100M. Together with her team, Brianna is on a mission to eliminate financial barriers for businesses.

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