Reality Check: 6 Takeaways from an IWD Roundtable in Response to the Gender Budget

WeBC March 13, 2018

Fast on the heels of the 2018 federal ‘gender budget,’ representatives from both the Ministry of Small Business and Tourism and Industry Canada visited WeBC on International Women’s Day for a roundtable to see how the budget will affect real women business owners.

Our VIP guests included Alaina Lockhart, Parliamentary Secretary for Small Business & Tourism, Stephen Fuhr, MP for Kelowna-Lake Country, and Doug Kinsey, Executive Director (Pacific) at Innovation, Science and Economic Development for Industry Canada.

We dove into some hot-button issues, long-standing struggles and points of contention in a lively discussion. Here are six key takeaways from the roundtable:

1. Mentorship is key

The women expressed how vital their mentors have been to their success. As one said, “when I look at what I’ve done, it wouldn’t have happened without my mentor reinforcing what I already know – to have someone behind me to say ‘be strong, be brave’.”

Another, who is set to become a WeBC tech mentor, said she wants to help bring other women “experience and courage to see the process through.”

2. Finding time to work “on” the business is expensive

Business owners are told to delegate to free themselves up to work on the business and not in it. But when they weigh the costs of recruiting and training a team against those of “wearing the bigger hat” themselves, the women often end up picking up the slack.
Staffing is a barrier to growth – as one woman shared, “I need to hire three to five staff right now, but the cost of having more employees is daunting.”

The women cite the payroll tax, stringent criteria for training grants and the rise in the minimum wage as key issues that affect their ability to grow their team and free up time for them to do long-term planning for the business.

3. Many women can’t check the right boxes to access capital

Women entrepreneurs continue to express frustration at trying to access capital via traditional lenders. As one said, “it should be less about checking the box and more about skin in the game.” Alaina Lockhart acknowledged the struggle, saying “the more time you spend accessing capital, the less time you have to run your business.”

Business owners who are trying to grow their businesses feel the crunch even more: when they find themselves in the awkward growth stage, they can’t access grants or financing and have to let opportunities slip away.

As one shared, she is currently experiencing “explosive opportunities” for her business, yet she has trouble capitalizing on them because she is busy working to access growth funding.

Doug Kinsey pointed out that the government is working to streamline the application process for accessing business support, such as the Industrial Research Assistance Program.

4. Childcare issues disproportionately affect women business owners

One woman shared that she makes “a tremendous amount of risks and sacrifices” both at work and at home. As a business owner, she didn’t qualify for maternity leave benefits when she had her two children.

Many women in the room echoed her sentiments about struggling to find affordable, flexible childcare that coincides with the constant demands of business ownership. This is a significant factor that can discourage women from becoming business owners.

Alaina Lockhart reassured the roundtable participants: “don’t devalue the impact you have on your children as a woman leader.”

5. Don’t forget about the little businesses

With so much focus on business growth, technology companies and innovation, often the small shops get overlooked. Yet, these businesses play an important role in their communities. Women tend to operate in the retail and services sectors. And while women are starting businesses at a greater rate than men, many are choosing not to grow their businesses.

As a result, women-owned businesses are often overlooked when it comes to funding support and policy-making. Stephen Fuhr pointed out, “fair isn’t necessarily equal” and encouraged everyone to share their feedback on Budget 2018. “The name of the game is to help small businesses get going,” Fuhr said.

6. Organizations with a sole mandate to help women are tremendously valuable

The conversation concluded with a reminder from the women that organizations like WeBC and other WEOC members provide essential services to women entrepreneurs to help them overcome the many barriers they face in starting, managing and growing a business. One woman shared, “I don’t think I could be in business without them behind me.”

From advocating for women business owners with policymakers WeBC, to financing businesses that otherwise couldn’t access funds, to working with women on their business plans and encouraging women to carry on when they’re doubting themselves, women’s enterprise support organizations play a very important role to help women entrepreneurs day-in and day-out.

Thank you to the women who shared their different perspectives, struggles and triumphs: Ashley Ramsay of Yeti Farm Creative; Angela Nagy of GreenStep Solutions; Tracey Cochrane of PointsWest AV; Kerrilee Auger of InstaPulse; Meagan Hughes of Cottage Quilting; Camille Saltman, UBCO Entrepreneurship Director; Martine Hickman of BDC; Cheryl Farmer, Business Advisor at WeBC; and Sandra Bird, Director of Operations at WeBC, who facilitated the discussion.

About WeBC

WeBC is a non-profit organization devoted to helping BC women launch, lead and scale their own businesses. Our full range of services includes business loans up to $150K, business advice, skills training, mentoring, resources and a supportive community to help women entrepreneurs realize their business potential. Connect with us today for personalized support for your business!

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