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FrProfessional marketers tell us that if you have no work at all, and you really want to develop a firm, there is no question t...
Everything from preparing for, participating in, and following through on a tradeshow has a hand in your success. Make ...
Trade shows, whether national or regional, are one of the foremost ways for manufacturers to market and sell their products. ...
Sure, we all hope for an enormous amount of publicity for our businesses, yet we continue to produce “ho hum” pre...
A good, effective marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterpr...
While developing marketing strategy requires considerable research and thought on the part of the entrepreneur, it’s not ro...
From the Department of Agricultural Economics (Cole Ehmke, Joan Fulton and Jayson Lusk) comes this document and worksheets th...
The right price has to be low enough to attract customers and high enough to make them profitable. It’s part art and pa...
Many small businesses are not making a profit today because they do not know the basic concepts of costing and pricing. The s...
This aid is a checklist for the owner-manager of a small retail business. These 52 questions probe the considerations–f...
As a small manufacturer, you should not compete on the basis of price unless you are the low-cost producer. Usually you shoul...
Statistics Canada produces statistics that help Canadians better understand their country—its population, resources, econom...
