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Marketing & Market Research

Six Keys to Common Sense Marketing

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Developing a marketing strategy requires thoughtful research and planning, but it’s grounded in principles you likely already apply daily. The key is understanding how to leverage these common-sense concepts to maximize your business potential.

WeBC has identified six fundamental keys to effective marketing:

  • Specialists Make More Than Generalists
  • Work the Marketing Success Pyramid
  • Find and Focus on Heavy Users
  • Better Marketing Equals Less Selling
  • Mastering the Art of Communication
  • Be Customer-Focused

Good marketing is essential for business success. Even with exceptional skills in various areas, without a sound marketing strategy tailored to a clearly defined target market, selling becomes challenging. Remember, a business must sell to survive.

Download the full resource to enhance your marketing efforts and drive your business toward success.


Would you like to make better marketing decisions that maximize your time and budget?

Check out our free On-Demand SMART course, “Strategic Marketing: Build a Marketing Plan for Your Business.” It includes interactive exercises to work through each of these six keys, then walks you through seven steps to implement them in your own business. Learn more >>>