Marketing & Market Research

Six Keys to Common Sense Marketing


While developing marketing strategy requires considerable research and thought on the part of the entrepreneur, it’s not rocket science. There are some basic common sense principles at work. In fact, although some experts out there will tell you differently, a lot of marketing boils down to concepts that you already know and, in fact, most likely already use in your day-to-day lives. The secret is in knowing how to use them to maximize business potential.