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Pricing

Marketing & Market Research

Pricing Your Products and Services

The right price has to be low enough to attract customers and high enough to make them profitable. It’s part art and pa...

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Marketing & Market Research

Cost-Based Pricing For Services

Many small businesses are not making a profit today because they do not know the basic concepts of costing and pricing. The s...

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Marketing & Market Research

Pricing For Small Retailers

This aid is a checklist for the owner-manager of a small retail business. These 52 questions probe the considerations–f...

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Managing Your Financials

Pricing a Service: How Much is Your Time...

If time is money, how much is yours truly worth? If you charge less than your competition, potential customers might question...

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