The Truth About Business Plans: Debunking 8 Common Myths for Women Entrepreneurs

WeBC September 8, 2023
Woman business owner writing a business plan

As women entrepreneurs, we are constantly looking for tools to help advance our businesses. And yet, many business owners still overlook one of the greatest tools: a business plan.

The truth is, a well-crafted business plan is essential for any business owner, no matter the size or stage of their business, and it can solve many other problems that arise along the business journey. So, let’s debunk some of the most common myths about business plans:

Myth 1: You only need a business plan if you’re looking for funding.

While it’s true that a business plan is a crucial document when seeking funding, it’s not the only reason to create one. A business plan provides a roadmap for your business, outlining your goals, strategies, and tactics. It can help you make informed decisions and guide you through tough times. It’s also a tool for communicating your vision and mission to potential investors, partners, employees, and customers.

A business plan is also a tool for running and growing your business. Even if you don’t intend to apply for a loan, a business plan can help you establish a clear plan of action, identify your key performance indicators, and measure your progress over time.

Myth 2: Business plans are too time-consuming and complex.

Yes, creating a business plan takes time and effort, but it doesn’t have to be overly long or complicated. A simple, concise business plan that covers the critical elements can still be effective; the key is to focus on the areas that are most important for your business and avoid unnecessary details.

Concentrate on the most critical aspects of your business, such as your target market, competitive landscape, marketing plan, and financial projections. There are many online tools and templates available to help you streamline the process and ensure that you cover all the necessary elements.

Myth 3: Business plans are irrelevant in today’s fast-paced business world.

On the contrary, a business plan is more relevant than ever, given the rapid changes and uncertainties in today’s business climate. A solid business plan allows you to be proactive and adaptable, rather than reactive. By conducting thorough market research, staying on top of emerging trends, and regularly reviewing and updating your plan, you can stay ahead of the game and seize new opportunities.

Myth 4: Business plans are only for startups.

Established businesses can also benefit from revisiting their plan regularly. As your business evolves, your goals, strategies, and financial projections may change. A business plan can help you stay on track and ensure that you have a clear path forward.

Myth 5: Business plans are only for big business ideas.

Whether you have a small or big business idea, a business plan is essential. Even if your business is already up and running, a business plan can provide a framework for growth and expansion. It can help you identify new markets, diversify your product or service offerings, and improve your bottom line.

Myth 6: A business plan is set in stone, so you can’t take advantage of opportunities.

On the contrary, a business plan should be flexible and adaptable to changing circumstances. As new opportunities arise, you can adjust your plan accordingly, but an often-overlooked benefit of the business plan is that it reminds you what is core to your business.

If you have shiny object syndrome, a business plan can help you to focus on opportunities that align with your goals, values and strengths rather than saying yes to every opportunity. This can aid in decision-making in many areas of your business so you can avoid costly detours that take you away from your mission.

Remember, your business plan is a roadmap, not a prison. It allows you to set clear goals and strategies, but it also gives you the flexibility to pivot if necessary.

Myth 7: You can set a business plan and forget it.

A business plan is not a static document; it’s a living, breathing one. Regularly reviewing and updating your business plan can help you stay on track and spot potential challenges and opportunities. Use your business plan as a tool for accountability and as a way to measure your progress over time.

Myth 8: This is my side hustle; I don’t need a business plan until later.

If anything, having a side hustle makes having a business plan even more critical. A side hustle is still a business, and it can benefit from having a roadmap for success. If you hope to ever turn your side hustle into your main focus, a business plan can help you clarify your goals, determine your target market, and establish a plan to make that dream happen.

These common myths about business plans can often hinder women entrepreneurs from creating a crucial tool for their businesses. Remember, a business plan is not static but rather a living document that should be reviewed and updated regularly as your business evolves. So don’t put off creating a business plan for your business—it’s an investment in your future success as a woman business owner!

Where to start

Remember, you don’t have to go it alone when creating your business plan. There are plenty of resources available to help guide you, and here are a few to get you started:

Plan to win! Until September 15, download select business planning resources and be entered to win a Business Plan Review valued at $220. Learn more >>>


Join us for a webinar series to build your business plan!

Building Your Business Plan: Formalize Your Ideas

Webinar series starts September 14

Discover how to create a business that works for you, so you feel confident sharing your business with the world!

Learn more or register >>>

About WeBC

WeBC is a not-for-profit that has been supporting women business owners across the province for over 25 years. Working with our regional partners, we’ve provided thousands of entrepreneurs with business loans and expertise, training, resources, and peer network support to help businesses grow and thrive.

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