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Marketing Fundamentals: Work Smarter, Not Harder

November 15, 2022 @ 10:00 am - 11:30 am

Session info, panelists headshots and a woman holding a clipboard typing on a laptop

This is the first session in a 3-part series Maximum Marketing, Minimum Effort: Build a Strategy Specific to Your Business. Click here to register to the series and save $10!

One of the challenges of owning a small business is to know how to market effectively on a tight budget.  Marketing is most effective when it is both strategic and creative, so how do you strike that balance?  A lot of marketing is common sense!

In this workshop, Cathy Burrell, WeBC Client Service Coordinator, will introduce you to the six keys of “common-sense” marketing.  You’ll discover how to apply tried and true maxims to your work, so you can spend less time on marketing tasks and focus on what really works for your business.

This workshop will help you to:

  • Understand the 6 key marketing concepts
  • Determine the best ways to ensure that your marketing dollars and efforts are properly targeted to attract the customers you want for your business

November 15 | 10am to 11:30am PT | Webinar

Open to everyone and free for WeBC Loan Clients!

A recording will be available for 30 days after the live session.

The Facilitator

Cathy Burrell, WeBC Facilitator

Cathy Burrell is an entrepreneur with over 20 years of experience owning and operating a variety of businesses. She has a Master of Education degree from the University of Calgary, specializing in adult, community and higher education. She has taught digital literacy and communication education for adults and has worked as a consultant for business owners to give them insight into their digital customer base.

Cathy believes COVID highlighted importance of clear communication, both online and offline. She currently works in Client Services for WeBC helping clients develop their social, listening and critical thinking skills. In her experience, knowing when to talk and when to listen is key to empathy and understanding, and she works with clients to find that balance in their business.


Register Here>>>



November 15, 2022
10:00 am - 11:30 am
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