Focused Marketing Workbook

Learn how to write a marketing plan for your business!

Effectively marketing your business is a skill all entrepreneurs need. Focused marketing means concentrating on your best potential customers and delivering a clear, consistent and appealing message.

If you’ve asked yourself these questions before, then this workbook is for you:

• Am I getting results from my marketing?
• Is my marketing getting me the return on my investment?
• Is my marketing efficient and targeted to get the best results possible?

This guide covers marketing basics, then walks you through the process of writing a marketing plan by working through seven steps:

• Step 1: Personal foundations – Understand your business priorities
• Step 2: Segment your customers – Identify your types of customers
• Step 3: Target your best customers – Establish your best customers
• Step 4: Understand how & why they buy – Determine why customers buy from you
• Step 5: Create the message – Make your business attractive to your customers
• Step 6: Choose your marketing tools – Select the most impactful platforms for your message
• Step 7: Map your marketing – Create your marketing action plan

Download a free preview >>>

Pricing:

• Digital download: $20
• Printed book: $40, free shipping
• Both options are free for WeBC loan clients!

Financial Workbook for Small Business

Improve your financial understanding to make better business decisions!

One of the keys to your success as a business owner is understanding your financial statements. Your accountant or bookkeeper may prepare your statements but, as key decision-maker, it is paramount that you have the information to make good financial decisions.

The workbook takes you through practical exercises to help you understand basic financial statements. After completing this workbook you will be able to:

• Prepare and interpret a cash flow projection, balance sheet, and income statement;
• Understand cost of goods sold profit margins; and
• Prepare a break-even analysis and understand the difference between sales and profit.

There are examples and exercises in the workbook that allow you to practice preparing statements so you can gain the knowledge and skills you need to help you prepare and interpret your own business financial information.

Download a free preview >>>

Pricing:

• Digital download: $20
• Printed book: $40, free shipping
• Both options are free for WeBC loan clients!

Taking the Leap to Entrepreneurship Resource Guide

So, you want to be an entrepreneur…

What would it be like to set out on your own—to become an entrepreneur? Whether you dream of working for yourself, running a small business, or building a global brand, there are many factors to consider when turning your dream into a reality.

If owning your own business is something you’ve always longed to do, you’re not alone. Women are choosing entrepreneurship for many reasons—to pursue a passion, have a more flexible lifestyle, create social impact and more!

When you look at a successful woman business owner, you may wonder if they have some special gene that sets them apart. Were they born to be entrepreneurs, or did they have to work at it? Were they ever afraid? How did they know they were ready and able to take that leap?

This guide is meant to support women who are deciding on self-employment by giving a sense of what being an entrepreneur is all about through the stories of BC women business owners. Written by an experienced WeBC Business Advisor, it walks you through key questions to ask yourself as you explore your own motivations, skills and opportunities.

We hope that this guide will help you feel supported and answer some of your basic questions to help you take the leap to entrepreneurship. Remember: when you’re ready to take that leap, WeBC is here to support you!

Starting Your Business Resource Guide

A guide to resources for BC women to start a business

Since 1995, our team of Business Advisors has helped thousands of women to start their own business in BC. This guide answers the most common questions our Business Advisors hear, like what to include in a business plan and how to register your business.

Entrepreneurship can be a positive life-changing experience! Yet, the steps you need to take in order to turn your business idea into a reality can be overwhelming, especially if this is your first experience with self-employment.

Quite often new entrepreneurs don’t know what they don’t know when starting a business and this can result in many mistakes along the way.

In the Starting Your Business Resource Guide, we walk through the steps and factors to consider, and highlight what useful resources are available to support you. Throughout the guide, you’ll meet inspirational BC women who share their own business experiences.

This guide goes well with our Starting a Business Info Session, which is a free webinar offered each week to cover how to write a business plan and how to make your business official. Learn more >>>

Growing Your Business Resource Guide

A guide to decision-making and resources

Increased sales or profits are the usual things that come to mind when one says business growth. However, business growth may also mean changing to maintain current sales or profits.

For example, you may need to grow new clients because a major, steady client has left. You may need to introduce new products or services or stop offering some current ones based on changes in market demands.

The Growing Your Business Resource Guide provides an overview of the important factors you should consider when growing your business, so you can decide where to strategically invest your time and money.

You’ll work through a five-step process to identify your personal and business needs:

• Step 1: Why do you want to grow your business?
• Step 2: How can this be achieved?
• Step 3: What does the business need in order to grow?
• Step 4: What do you need to do, or learn, in order to make it happen?
• Step 5: What are the next steps for you and your business?

Throughout the guide you will explore strategies to increase sales and profits, financing options, international trade and operational considerations. Included are resources to help you do more research, and you’ll meet several women who are growing their business in BC.

If you are ready to explore growth strategies for your business, you may also connect with a Business Advisor for complimentary support for your business. Learn more >>>