When you think of market research, you may picture a large firm engaging a team of researchers with stacks of data. However, ...
The 4 Ps of Marketing, commonly referred to as the Marketing Mix, serve as essential instruments within your marketing toolbo...
Understanding why and how people purchase is probably the most important step in the strategicmarketing process. People often...
How do you find market research data? There are two main research methods: access existing information (secondary research) o...
At WeBC, we work with a lot of entrepreneurs who have great ideas for new businesses. Usually, these ideas come from identify...
A well-crafted marketing plan is essential for reaching your target audience, building brand awareness, and driving business ...
From the Province of BC The BC Small Business Profile is an interactive online tool that provides comprehensive data on small...
From the University of British Columbia (UBC) This comprehensive guide from the UBC Library provides valuable resources to he...
How to set the right metrics for your business From BDC What gets measured gets managed. It’s a common saying, and for good...
From Futurpreneur As a business owner, deciding when and how to incorporate is an important step in formalizing your business...
A guide to resources for BC women to start a business Since 1995, our team of Business Advisors has helped thousands of women...
Do you have an idea for a product or service but wonder if it addresses a real need? Our comprehensive resource, Addressing a...