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Market Research

Marketing & Market Research

DIY Qualitative Research: How to Use Conversations to Connect with Customer...

When you think of market research, you may picture a large firm engaging a team of researchers with stacks of data. However, ...

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Marketing & Market Research

The 4Ps of Marketing: How to Get the Right Marketing Mix

The 4 Ps of Marketing, commonly referred to as the Marketing Mix, serve as essential instruments within your marketing toolbo...

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Marketing & Market Research

What Are Purchasing Motivators and Behaviours?

Understanding why and how people purchase is probably the most important step in the strategicmarketing process. People often...

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Marketing & Market Research

How Do You Find Market Research Data?

How do you find market research data? There are two main research methods: access existing information (secondary research) o...

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Marketing & Market Research

How to Prove There is Enough Demand for Your Product

At WeBC, we work with a lot of entrepreneurs who have great ideas for new businesses. Usually, these ideas come from identify...

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Marketing & Market Research

How to Write an Effective Marketing Plan

A well-crafted marketing plan is essential for reaching your target audience, building brand awareness, and driving business ...

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Research

Small Business Profile – BC Stats

From the Province of BC The BC Small Business Profile is an interactive online tool that provides comprehensive data on small...

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Marketing & Market Research

UBC Library: Entrepreneurship Research Guide

From the University of British Columbia (UBC) This comprehensive guide from the UBC Library provides valuable resources to he...

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Growing Your Business

Key Performance Indicators (KPIs)

How to set the right metrics for your business From BDC What gets measured gets managed. It’s a common saying, and for good...

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Growing Your Business

Common Questions About Incorporation

From Futurpreneur As a business owner, deciding when and how to incorporate is an important step in formalizing your business...

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Starting Your Business

Starting Your Business Resource Guide

A guide to resources for BC women to start a business Since 1995, our team of Business Advisors has helped thousands of women...

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Starting Your Business

Addressing and Creating a Product or Service Need

Do you have an idea for a product or service but wonder if it addresses a real need? Our comprehensive resource, Addressing a...

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