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Fireside Chat: Growing Your Business with a Marketer

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May 21 | 10-11:00 am PT

“If I just had a bigger budget to hire a marketer and get the word out, I could grow my business.”

Does this sound like you? Maybe you’ve hired a marketer in the past and didn’t get the results you expected. Or, maybe you’re thinking about investing more in your marketing and you want to make the most of it.

A strong brand is the sum of all touchpoints with your customer. It may include those flashy campaigns, but there are many other factors you should consider. Taking the time to do the groundwork will help you get better results.

On May 21 we’re hosting a fireside chat with experienced marketing professionals who will give you a glimpse of how marketers think, so you can improve your own marketing or give a stronger brief to a marketing firm.

 

  • Fern Sabo is the Founder of Spring Creative, a marketing and design agency that specializes in graphic design, branding, digital marketing, and website development. In 2022, Spring Creative won two Gold Design Awards for their work with Kootenay businesses and community organizations.
  • Victoria Levy is the Vice President of Client Services at Talk Shop, a North American communications agency with offices in Vancouver, Los Angeles, and Toronto. She began her career in journalism and then transitioned to communications in 2017. She spends her time at Talk Shop focused on client strategy, issues management, and speaker training. Victoria is also an adjunct professor at UBC’s Sauder School of Business, teaching in both the undergraduate and MBA programs.
  • Kira Kelsie is the owner of Kasm Consulting and the only Certified Digital Marketing Expert in Western Canada. She is up for nomination for TechnoPreneur of the Year and Young Entrepreneur of the Year by the Canadian Business Magazine. Her business, Kasm Consulting, is listed among the Top 10 Digital Marketing Agencies to Work in Canada on Yahoo Finance! Kasm specializes in helping startups grow and scale with marketing under the pillars of Marketing Strategy, Digital Marketing and Advertising, and Online Optimization. Kasm serves as the preferred service provider or expert in residence for over 20 incubators, accelerators, and VC firms across Canada.
  • Alyson Gourley-Cramer is the Principal & Founder of Monogram Communications. She brings over 18 years’ workplace experience as a PR professional. She specializes in community engagement, crisis and issues management, brand and web design, and major engagement projects. Alyson started her national firm, Monogram Communications, in 2019 and has grown it nationally to 20 team members, 90% of whom identify as women.

 

Join us to hear from these marketing professionals and ask your own marketing questions!

Tuesday, May 21 | 10am to 11am PT | Free Virtual Fireside Chat

Free and open to everyone! This session will be offered in English with simultaneous French interpretation.

Facilitator: Fern Sabo, Founder of Spring Creative and WeBC Regional Ambassador, West Kootenays

Panelists:

Meet the Facilitator

Fern Sabo

Regional Ambassador, West Kootenays
Embarking on a dynamic career path at the age of 19, Fern Sabo now has over 28 years of experience as an accomplished marketing professional and business management expert. With an educational background in business administration and web technology, she has honed her skills and knowledge to excel in the entrepreneurial world. Her drive to adapt to the ever-evolving digital landscape led her to establish Spring Creative Inc. in 2018, providing invaluable support to local businesses and organizations.

Spring Creative is a marketing consultancy with clients across western Canada, specializing in marketing, branding, design, and technical support. Spring Creative serves a variety of clients, but Fern initially focused on working with local businesses. She takes pride in the agency’s collaboration within her community, particularly those making positive contributions.

Fern’s experience with WeBC began a decade ago when she sought resources for her technology-based consultancy. This was the beginning of her special connection with WeBC. For her, WeBC wasn’t just a place for resources; it became a vital support system guiding Fern through the challenges of starting and running her business. Due to her strong ties to her community and her seasoned professional career, WeBC extended an invitation for Fern to serve as a Regional Ambassador in 2023. As she takes on her new role, she is eager to share her experiences and support other women on their entrepreneurial journeys.

Meet the Panelists

Victoria Levy

Victoria Levy is Vice President of Client Services at Vancouver-based communications agency Talk Shop. Victoria began her career in journalism, working in newsrooms across Northern BC and Southwestern Ontario. She transitioned to working in communications in 2017 and spends her time focused on client strategy, issues management, and speaker training. Victoria is also an adjunct professor at the University of British Columbia’s Sauder School of Business, teaching business communications in both the undergraduate and graduate programs. In her spare time, she enjoys spending time with her dog, Eugene, as well as family and friends.

Kira Kelsie

Kira is the only Certified Digital Marketing Expert in Western Canada. She is up for nomination for TechnoPreneur of the Year and Young Entrepreneur of the Year by the Canadian Business Magazine. Her business, Kasm Consulting, is listed among the Top 10 Digital Marketing Agencies to Work in Canada on Yahoo Finance! Kasm specializes in helping startups grow and scale with marketing under the pillars of Marketing Strategy, Digital Marketing and Advertising, and Online Optimization. Kasm serves as the preferred service provider or expert in residence for over 20 incubators, accelerators, and VC firms across Canada.

Alyson Gourley-Cramer

Alyson Gourley-Cramer brings over 18 years’ workplace experience as a PR professional. She specializes in community engagement, crisis and issues management, brand and web design, and major engagement projects. Alyson started her national firm, Monogram Communications, in 2019 and has grown it nationally to 20 team members, 90% of whom identify as women.

Alyson’s work has won four national PR awards and 4 international awards, including: Employee Engagement / Internal Communications Campaign of the Year (gold), New Product or Service Launch (bronze) with BC Housing, IABC Bronze Quill Award: provincial road safety project for ICBC, CPRS Award of Excellence: 2015 Canada Winter Games’ website and app, gold and silver at the Best of CASE VIII (2020), including the Virginia Carter Smith Grand Crystal Award for excellence in post-secondary advancement communications and marketing.

Alyson has her MA in Professional Communication (RRU), is Certified IAP2, and nationally accredited (APR). She’s the biggest cheerleader for her two teens and loves a great hike on the trails with her chocolate lab, Sally.

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