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Marketing & Market Research

Getting the Most From a Trade Show

Everything from preparing for, participating in, and following through on a tradeshow has a hand in your success.  Make ...

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Marketing & Market Research

Nine Neglects That Kill at Trade Shows

Trade shows, whether national or regional, are one of the foremost ways for manufacturers to market and sell their products. ...

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Marketing & Market Research

Six Steps to a Winning Press Release

Sure, we all hope for an enormous amount of publicity for our businesses, yet we continue to produce “ho hum” pre...

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Marketing & Market Research

How to Write an Effective Marketing Plan

A good, effective marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterpr...

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Marketing & Market Research

Six Keys to Common Sense Marketing

While developing marketing strategy requires considerable research and thought on the part of the entrepreneur, it’s not ro...

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Marketing & Market Research

Marketing’s Four P’s: First Steps for New Entrepreneurs

From the Department of Agricultural Economics (Cole Ehmke, Joan Fulton and Jayson Lusk) comes this document and worksheets th...

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Marketing & Market Research

Pricing Your Products and Services

The right price has to be low enough to attract customers and high enough to make them profitable. It’s part art and pa...

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Marketing & Market Research

Cost-Based Pricing For Services

Many small businesses are not making a profit today because they do not know the basic concepts of costing and pricing. The s...

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Marketing & Market Research

Pricing For Small Retailers

This aid is a checklist for the owner-manager of a small retail business. These 52 questions probe the considerations–f...

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Research

Action Strategies to Support Women’s Enterprise Development

Report by The Canadian Taskforce for Women’s Business Growth, October 2011 The Taskforce is a national, non-partisan consor...

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Exiting Your Business

Business Acquisition Checklist

Buyer beware!  Before buying a business, be sure to complete this checklist.  It is a guide to aid prospective buye...

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Exiting Your Business

Determining the Value of a Business

After deciding to buy or sell a business, the subject of “how much” becomes important. Determining the value of a...

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