Marketing Resources & Training

If you’re looking to expand your reach, close more sales or keep up with the latest marketing trends, we’ve got you!


Boost your marketing, grow your business

Since 1995, we’ve helped thousands of women start and grow their business. Some of the most common questions our Business Advisors hear are related to marketing: where to advertise, who to work with, how to get the word out, and where to invest a precious marketing budget.

This spring, we’re focusing on all things marketing to answer your burning questions!


What’s on this spring…

  • Learn Marketing On-Demand: Check out our new Strategic Marketing course, to learn how to identify and understand your target market, then build a strategy that helps you make better marketing decisions. Learn more >>>
  • Connect with Marketing Experts: Learn best practices, tips and trends in the marketing world, from women in our expert community, in our upcoming webinars. Learn more >>>
  • Download Resources and Be Entered to Win! Download our top marketing resources between May 10 and June 20 and automatically be entered to win a Self-Care Basket from Mint Cleaning. And be sure to join us on June 19 to hear from the Mint Cleaning team how they’ve grown their business on social media! Learn more >>>

Learn How to Market Your Business, On Your Schedule


When a business owner is asked about their marketing strategy, many think about their website, social media or advertising.  All those things are a part of marketing, but they are not strategy. They are tactics. Tactics are only as effective as the strategy behind them— the WHY of marketing.

WeBC’s “Strategic Marketing: Build a Marketing Plan for Your Small Business” is a self-paced module to help you organize your ideas into a marketing playbook for your business.

This interactive on-demand learning works through the six keys and seven steps of effective marketing so you can create a cohesive strategy that helps you make better marketing decisions that maximize your time and budget.

This self-paced module is offered in three parts:

Thanks to the Government of Canada’s Women Entrepreneurship Strategy, this course is currently free!

Upcoming Marketing Training

Join us to explore different aspects of marketing and connect with fellow women business owners!

Free Marketing Resource Downloads

Download these marketing resources between May 10 and June 20 and you’ll automatically be entered to win a Self-Care Basket from Mint Cleaning. And be sure to join us on June 19 to hear from the Mint Cleaning team how they’ve grown their business on social media!


Marketing & Market Research

How to Identify a Target Market and Prepare a Customer Profile

If you don’t know who your customers are, how will you be able to assess whether you are meeting their needs?  In orde...

Marketing & Market Research

What Are Purchasing Motivators and Behaviours?

Understanding why and how people purchase is probably the most important step in the strategicmarketing process. People often...

Marketing & Market Research

Six Keys to Common Sense Marketing

While developing marketing strategy requires considerable research and thought on the part of the entrepreneur, it’s not ro...

Marketing & Market Research

The 4Ps of Marketing: How to Get the Right Marketing Mix

The 4 Ps of Marketing, commonly referred to as the Marketing Mix, serve as essential instruments within your marketing toolbo...

Marketing & Market Research

How to Write an Effective Marketing Plan

A good, effective marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterpr...

Marketing & Market Research

How to Prove There is Enough Demand for Your Product

At WeBC, we work with a lot of entrepreneurs who have great ideas for new businesses. Usually, these ideas come from identify...


Giveaway Terms and Conditions

One prize of a Mint Cleaning Self Care Basket to be awarded, valued at $130. You agree to be bound by these terms and conditions by entering the giveaway. To enter, go to and download one of the six featured resources to be automatically entered into the giveaway. All entries must be received by 11:59 Pacific Time on June 20, 2024. One (1) winner in Canada will be selected at random by June 22, 2024, and the winner will be notified on or after this date. 

The name, address, email address and phone number of the winner must be provided to WeBC within five (5) business days to enable fulfilment of the Prize.

This Giveaway, with entry via the WeBC website, is open only to residents of Canada, excluding Quebec. 

No purchase is necessary. Winners will not be required to pay to enter the competition.

Entrants must be over 18 years old on the date of their entry.

Employees of WeBC are not eligible to enter.

Instagram or Facebook are not affiliated with or involved in the competition.

Prizes are non-negotiable, non-transferable and non-refundable. No cash alternative is available.

The winner’s name and username will be posted on our social media profiles after the winner is selected.

In the event of unforeseen circumstances beyond our reasonable control, WeBC reserves the right to cancel, terminate, modify or suspend the competition or these terms and conditions, either in whole or in part, with or without notice.

WeBC’s decision is final. No correspondence will be entered into.